GAP INTRODUCES ARTIST EDITIONS T-SHIRTS

t-shirt designed by Chuck Close ($28)


t-shirt designed by Jeff Koons, worn by Stephanie Seymour ($28)


t-shirt designed by Marilyn Minter ($28)


t-shirt designed by Kiki Smith ($28)


t-shirt designed by Barbara Kruger, worn by Shalom Harlow ($28)


t-shirt designed by Cai Guo-Qiang ($28)


t-shirt designed by Kenny Scharf ($28)


t-shirt designed by Hanna Liden ($28)


t-shirt designed by Kerry James Marshall ($28)


t-shirt designed by Ashley Bickerton ($28)


t-shirt designed by Glenn Ligon ($28)


t-shirt designed by Rirkrit Tiravanija ($28)


t-shirt designed by Sarah Sze ($28)

Limited Edition T-Shirt Collection Presented by Gap and the Whitney Museum of American Art Features the Works of Today’s Most Influential Contemporary Artists

SAN FRANCISCO – May 15, 2008 – Building on its long history of supporting the arts, today Gap introduced Artist Editions T-Shirts, a limited edition collection of t-shirts designed by 13 of today’s most influential contemporary artists, including Chuck Close, Jeff Koons, Marilyn Minter, Kiki Smith, Cai Guo-Qiang, Barbara Kruger, Ashley Bickerton, Kenny Scharf, Glenn Ligon, Rirkrit Tiravanija, Kerry James Marshall, Hanna Liden and Sarah Sze.

“We’re honored to have the opportunity to partner with such a distinguished and diverse group of artists,” said Marka Hansen, president of Gap brand North America. “This collaboration celebrates the intersection of art and fashion and enables people to access contemporary art in a different way. These 13 works of art speak the importance of creative expression and individuality, and we can’t wait for our customers to experience them in their own way.”

Gap worked in close partnership with the Whitney Museum of American Art and Art Production Fund to create the collection with the 13 artists, who are all previous Whitney Biennial participants. The Whitney Biennial is a special exhibition held every two years at the Whitney Museum of American Art that features the most important contemporary art in the United States. Gap is a proud sponsor of the 2008 Whitney Biennial, currently on view at the Whitney until June 1, 2008.

"We're delighted to join with Gap on this project that celebrates contemporary American art with new work from former Whitney Biennial artists," said Adam D. Weinberg, the Whitney's Alice Pratt Brown Director. "The Artist Editions project puts art onto our backs and sends it out into the street and into the world. Gap, Art Production Fund, and the Whitney are united in recognizing the immediacy and importance of contemporary art and its vital place in our lives. We're deeply grateful to Gap and APF for their fantastic support and involvement on this project and on the 2008 Whitney Biennial."

The limited edition collection is available exclusively at select Gap stores in the U.S., Canada, the U.K. and franchise markets, as well as online in the U.S. at gap.com. It’s also available at the Whitney Museum of American Art, the San Francisco Museum of Modern Art, the Museum of Contemporary Art Chicago, the Museum of Contemporary Art Los Angeles, the Walker Art Center in Minneapolis and at Colette, a Paris-based boutique. The t-shirts range in price from $28 to $38.

Source:GAP

GAP SUMMER COLLECTION 2008

Source:GAP

GAP SPRING/SUMMER 2008 COLLECTION

mac jacket ($69.50), ruffle shirt ($49.50), cropped jeans ($49.50), canvas tote ($39.50)


cropped jacket ($59.50), stripe sweater ($44.50), high-rise jeans ($59.50), scarf ($19.50)


tie-front shirt ($44.50), tank ($19.50), denim skirt ($49.50), knit scarf ($16.50)


ruffle shirt ($49.50), curvy jeans ($59.50)


cardigan ($59.50), ruffle shirt ($49.50), stripe t-shirt ($19.50)


blazer ($88), striped shirt ($39.50), t-shirt ($16.50), slim fit jeans ($49.50)


military jacket ($68), checkered shirt ($39.50), v-neck sweater ($34.50), standard fit jeans ($49.50), tote ($39.50)


cardigan ($58), striped shirt ($39.50), loose fit jeans ($49.50)


white collar shirt ($39.50), standard fit jeans ($49.50), belt ($19.50)

SOURCE:GAP

Merry Christmas-Holiday Collections

GANT Holiday Collection 2007
Source:Press Releas GANT






GAP Holiday Classics Redefined
Source:Press Releas GAP







H&M Christmas Collection 2007
Source:Press Releas H&M

Banana Republic Fall 2007 Collection

Source:press release Banana Republic

GAP INTRODUCES 'CLASSICS REDEFINED' – A NEW MARKETING CAMPAIGN FEATURING A COMPELLING SERIES OF MODERN PORTRAITS AND ICONIC GAP ITEMS FOR FALL

Gap’s Fall Campaign Highlights a Diverse Cast of Inspiring Individuals Including John Mayer, Forest Whitaker, Sarah Silverman, Liev Schreiber, Lucy Liu, Regina King, Selma Blair and Ken Watanabe

SAN FRANCISCO – July 30, 2007 – Gap has been renowned for its powerful portraiture for decades, and this fall Gap celebrates the spirit of this legacy with the introduction of “Classics Redefined” – an innovative new advertising campaign captured by acclaimed photographer Annie Leibovitz. Launching this August, the campaign features a series of modern portraits of awe-inspiring individuals from a range of artistic fields including Grammy Award-winning musician John Mayer, comedic “It girl” Sarah Silverman and Oscar Award-winning actor Forest Whitaker.

“Fashion portraiture is a subject near and dear to Gap. Our advertising has always put the individual ahead of the clothes,” said Don Fisher, founder of Gap. “Whether it’s a celebrity, a writer, a performing artist or a model, the person is always the art, the clothes the frame that sets them off. A photo is a way to capture that moment so it doesn’t pass. And a compelling portrait is a way to make sure it lives on forever.”

“Classics Redefined” is comprised of a series of twelve emotionally arresting black and white portraits. Each portrait is numbered to highlight twelve of the wardrobe essentials Gap redefined this fall. The individuals featured in the campaign wear these modern Gap classics in a way that captures their personal style while celebrating the iconic item. In select campaign spreads, a simple product image of a fall item is juxtaposed against a portrait to tell a more detailed story about the classic pieces Gap has reinvented for fall.

Gap’s fall collection is rooted in the brand’s heritage as the purveyor of casual style and features a modern take on the classic items Gap is known and loved for. From the little black sweater dress and wide leg trouser for women, to the tailored shirt and the macintosh trench for men, Gap has redefined the classics this fall. A clean, simple approach to design makes these items the perfect addition to everyone’s fall wardrobe. The artists in the “Classics Redefined” campaign wear the following must-have items for fall:

• John Mayer, Musician, wears The Sweater Vest ($39.50)
• Lucy Liu, Actor, wears The Little Black Sweater Dress ($59.50)
• Liev Schreiber, Actor, wears The Haberdashery Shirt ($44.50)
• Sarah Silverman, Comedian and Aspiring Supermodel, wears The Wide Leg Trouser ($49.50)
• Forest Whitaker, Storyteller and Actor, wears The Macintosh ($98)
• Selma Blair, Actor, wears The Deep V Sweater ($44.50)
• Ken Watanabe, Actor and Producer, wears The Tailored White Shirt ($39.50)
• Regina King, Actor, wears The Short Sleeved Turtleneck ($39.50)
• Davis Guggenheim, Director and Producer, wears The Perfect V Sweater ($39.50)
• Twyla Tharp, Choreographer and Director, wears The French Cuff Shirt ($39.50)
• Marcel Wanders, Designer, wears The Soft Tailored Blazer ($88)
• Puffy AmiYumi, Rock Stars, wear The Wide Leg Jean ($59.50)

Developed by Laird+Partners, Gap’s creative agency, the “Classics Redefined” print campaign will run in September issues of national magazines including Vogue, Vanity Fair, Lucky, Interview, Harper’s Bazaar, Elle, GQ and Dwell.

Source:press release Gap