Sunday, July 20, 2008
GAP INTRODUCES ARTIST EDITIONS T-SHIRTS
t-shirt designed by Chuck Close ($28)
t-shirt designed by Jeff Koons, worn by Stephanie Seymour ($28)
t-shirt designed by Marilyn Minter ($28)
t-shirt designed by Kiki Smith ($28)
t-shirt designed by Barbara Kruger, worn by Shalom Harlow ($28)
t-shirt designed by Cai Guo-Qiang ($28)
t-shirt designed by Kenny Scharf ($28)
t-shirt designed by Hanna Liden ($28)
t-shirt designed by Kerry James Marshall ($28)
t-shirt designed by Ashley Bickerton ($28)
t-shirt designed by Glenn Ligon ($28)
t-shirt designed by Rirkrit Tiravanija ($28)
t-shirt designed by Sarah Sze ($28)
Limited Edition T-Shirt Collection Presented by Gap and the Whitney Museum of American Art Features the Works of Today’s Most Influential Contemporary Artists
SAN FRANCISCO – May 15, 2008 – Building on its long history of supporting the arts, today Gap introduced Artist Editions T-Shirts, a limited edition collection of t-shirts designed by 13 of today’s most influential contemporary artists, including Chuck Close, Jeff Koons, Marilyn Minter, Kiki Smith, Cai Guo-Qiang, Barbara Kruger, Ashley Bickerton, Kenny Scharf, Glenn Ligon, Rirkrit Tiravanija, Kerry James Marshall, Hanna Liden and Sarah Sze.
“We’re honored to have the opportunity to partner with such a distinguished and diverse group of artists,” said Marka Hansen, president of Gap brand North America. “This collaboration celebrates the intersection of art and fashion and enables people to access contemporary art in a different way. These 13 works of art speak the importance of creative expression and individuality, and we can’t wait for our customers to experience them in their own way.”
Gap worked in close partnership with the Whitney Museum of American Art and Art Production Fund to create the collection with the 13 artists, who are all previous Whitney Biennial participants. The Whitney Biennial is a special exhibition held every two years at the Whitney Museum of American Art that features the most important contemporary art in the United States. Gap is a proud sponsor of the 2008 Whitney Biennial, currently on view at the Whitney until June 1, 2008.
"We're delighted to join with Gap on this project that celebrates contemporary American art with new work from former Whitney Biennial artists," said Adam D. Weinberg, the Whitney's Alice Pratt Brown Director. "The Artist Editions project puts art onto our backs and sends it out into the street and into the world. Gap, Art Production Fund, and the Whitney are united in recognizing the immediacy and importance of contemporary art and its vital place in our lives. We're deeply grateful to Gap and APF for their fantastic support and involvement on this project and on the 2008 Whitney Biennial."
The limited edition collection is available exclusively at select Gap stores in the U.S., Canada, the U.K. and franchise markets, as well as online in the U.S. at gap.com. It’s also available at the Whitney Museum of American Art, the San Francisco Museum of Modern Art, the Museum of Contemporary Art Chicago, the Museum of Contemporary Art Los Angeles, the Walker Art Center in Minneapolis and at Colette, a Paris-based boutique. The t-shirts range in price from $28 to $38.