Sunday, June 24, 2007

Modern Aesthetics - SIHH2007

Royal Oak Offshore Alinghi Team Chronograph

Rivera XXL Magnum

Kalpagraph Collection

The collection Métiers d’Art «Les Masques»

The Salon International de la Haute Horlogerie ended on Saturday April 21st 2007 on a more than positive note, confirming the general trend in Haute Horlogerie. Acknowledged as an outstanding event on the watch scene, the SIHH remains a private and exclusive fair for duly-invited professionals and journalists in the watch sector.

Mirroring overall growth in the branch, the SIHH 2007 drew visitors and business consistent with the prestige and reputation of Haute Horlogerie and its exhibitors. This year the Show welcomed no less than 13,000 visitors from close to 2,500 of the world's finest watch/jewellery points of sale. Theywere joined by some 1,300 international journalists who came to discover the latest creations and collections over the 24,000 square metres of exhibition space.

Alongside the many loyal visitors from Europe, mounting interest from Asia (China, Hong Kong, Korea) and from the United States and Latin America, confirmed the SIHH as an international hub for Haute Horlogerie. The sixteen exhibiting brands each declared themselves highly satisfied with the amount of business carried out there.

Where new trends are played out and talent is revealed, a showcase for technological innovation and creativity, the SIHH 2007 trained the spotlight on mechanical watches, with particular emphasis on the chronograph, and on precious and jewellery watches, illustrated and legitimated by "Fine Watches, a Homage to Women", the 13th exhibition to be staged at the SIHH. Indeed, women's watches are emerging as an increasingly significant reference within Haute Horlogerie.

The next SIHH will be held from April 7th to 12th, 2008 in concordance with Baselworld. Certain watch companies have expressed the wish to join the SIHH, "Cité de la Haute Horlogerie." Their request is contingent on a collegial decision by the exhibiting brands and on the availability of space dictated by peripheral events programmed at GENEVA PALEXPO during this period.

In view of calendar restrictions for Basel and Geneva, the FHH will hold the SIHH 2009 at its most convenient dates. These will be officially confirmed no later than June 2007.

Source:press release SIHH2007(