Let's Reinvent The Game - Lacoste Future In 2083

To Celebrate its 75th anniversary, Lacoste invites you to imagine how tennis will be played in Future, 75 years from now in 2083.



Source:lacoste-future ( Text Description From : FWA )

CocaCola+Faithless

The Story
Mr. Néant changes the world

The story of video is the story of Mr. Néant [Literally Mr. Non-Existent] changing the big wide world into a magical wonderland. On his various discoveries he runs into an endless number of unexpected it all into something beautiful and magical. Mr. Néant has the extraordinary ability of absorbing the positive things while changing the negative things into something beneficial. No matter what happens Mr. Néant always manages to give out positive vibes. On his journey Mr. Néant first discovers a strange jungle with unfamiliar inhabitants. Then he crosses an empty and rocky desert, Stumbling across an angry character who want to shoot him. After that, Mr. Néant wanders through an urban jungle with mechanical plants and futuristic architecture. But whatever Mr. Néant discovers, he does not loose heart, he does not give in. He absorbs all negative and cruel occurrences to change them inside his body and releases them back into the world as traces of colorful flowers. The story finishes with us climbing inside Mr. Néant and discovering that all the elements Mr. Néant absorbed during his journey are still inside his body, transformed into a blissful, sunny wonder world.

“I won’t stop”
Written by Maxi jazz and Rollo.
Produced by Rollo and Sister Bliss, Vocals: Maxi jazz, Guitar by Yoav. Keyboards by Sister Bliss, Engineer and mix by Grippa. Recorded at Ark Recording Studios. London, UK.

See the video here

Absolut Brasil

Source:ABSOLUT

GAP INTRODUCES 'CLASSICS REDEFINED' – A NEW MARKETING CAMPAIGN FEATURING A COMPELLING SERIES OF MODERN PORTRAITS AND ICONIC GAP ITEMS FOR FALL

Gap’s Fall Campaign Highlights a Diverse Cast of Inspiring Individuals Including John Mayer, Forest Whitaker, Sarah Silverman, Liev Schreiber, Lucy Liu, Regina King, Selma Blair and Ken Watanabe

SAN FRANCISCO – July 30, 2007 – Gap has been renowned for its powerful portraiture for decades, and this fall Gap celebrates the spirit of this legacy with the introduction of “Classics Redefined” – an innovative new advertising campaign captured by acclaimed photographer Annie Leibovitz. Launching this August, the campaign features a series of modern portraits of awe-inspiring individuals from a range of artistic fields including Grammy Award-winning musician John Mayer, comedic “It girl” Sarah Silverman and Oscar Award-winning actor Forest Whitaker.

“Fashion portraiture is a subject near and dear to Gap. Our advertising has always put the individual ahead of the clothes,” said Don Fisher, founder of Gap. “Whether it’s a celebrity, a writer, a performing artist or a model, the person is always the art, the clothes the frame that sets them off. A photo is a way to capture that moment so it doesn’t pass. And a compelling portrait is a way to make sure it lives on forever.”

“Classics Redefined” is comprised of a series of twelve emotionally arresting black and white portraits. Each portrait is numbered to highlight twelve of the wardrobe essentials Gap redefined this fall. The individuals featured in the campaign wear these modern Gap classics in a way that captures their personal style while celebrating the iconic item. In select campaign spreads, a simple product image of a fall item is juxtaposed against a portrait to tell a more detailed story about the classic pieces Gap has reinvented for fall.

Gap’s fall collection is rooted in the brand’s heritage as the purveyor of casual style and features a modern take on the classic items Gap is known and loved for. From the little black sweater dress and wide leg trouser for women, to the tailored shirt and the macintosh trench for men, Gap has redefined the classics this fall. A clean, simple approach to design makes these items the perfect addition to everyone’s fall wardrobe. The artists in the “Classics Redefined” campaign wear the following must-have items for fall:

• John Mayer, Musician, wears The Sweater Vest ($39.50)
• Lucy Liu, Actor, wears The Little Black Sweater Dress ($59.50)
• Liev Schreiber, Actor, wears The Haberdashery Shirt ($44.50)
• Sarah Silverman, Comedian and Aspiring Supermodel, wears The Wide Leg Trouser ($49.50)
• Forest Whitaker, Storyteller and Actor, wears The Macintosh ($98)
• Selma Blair, Actor, wears The Deep V Sweater ($44.50)
• Ken Watanabe, Actor and Producer, wears The Tailored White Shirt ($39.50)
• Regina King, Actor, wears The Short Sleeved Turtleneck ($39.50)
• Davis Guggenheim, Director and Producer, wears The Perfect V Sweater ($39.50)
• Twyla Tharp, Choreographer and Director, wears The French Cuff Shirt ($39.50)
• Marcel Wanders, Designer, wears The Soft Tailored Blazer ($88)
• Puffy AmiYumi, Rock Stars, wear The Wide Leg Jean ($59.50)

Developed by Laird+Partners, Gap’s creative agency, the “Classics Redefined” print campaign will run in September issues of national magazines including Vogue, Vanity Fair, Lucky, Interview, Harper’s Bazaar, Elle, GQ and Dwell.

Source:press release Gap

CELINE Spring/Summer 2007 Campaigns

Photography:Javier Vallhonrat
Source:press release CELINE

UNDERCOLORS OF BENETTON SPRING/SUMMER COLLECTION 2007

This summer’s underwear and beachwear collection moves in new directions. Not just because of the obvious style changes that distinguish the seasons, but for a decidedly creative guiding principle. Undercolors proposes styles, materials, colours, decorations and atmospheres, but matching the various pieces, colour schemes, the mood of a lingerie set or beach outfit depend entirely on our individual flair and creativity. The collection is divided into four main themes, but each piece is totally individual and can be mixed and matched freely in unusual, untrivial ways, reflecting associations perceived and enhanced by individual taste.
Sweet days. Romanticism with a hint of ironic disenchantment: tiny flowers, pastel colours, broderie anglaise and silk voile slide almost unwittingly towards pop-art flowers and little animals, ethnic seamless, striped cotton. At the end, a hippo, which is almost a cartoon, tells us that a real friend is a real treasure. This theme will fill the whole family’s underwear drawer with sweetness and fun.
Retrò Navy. Sea blue and sailor stripes. White, red and denim in jersey. Not forgetting stripes, romantic little flowers, bows and tiny hearts in harmony with a mischievous cartoon Lulù. Smooth or openwork cotton jacquard. For him, pastel pink or mottled grey briefs or trunks with branded elastic and even with white and blue hibiscus flowers. An underwear theme with digressions into homewear.
Pop & Fun. Double name, double use: underwear and beachwear. Both pop, both fun. Bright colours and bold decoration under our clothes: from polka dots to anemone or tulip photo prints, from a stylised or cartoon mascot hen to a basketball mood. For him, 50s-style trunks in basic colours, diamond pattern or stripes. The game of customised mix ‘n’ match gets hotter down on the beach: bikinis with polka-dots, hearts, flowers or reversible plain colours to match according to personal creativity. Fashionable details – rings, pendants, hearts and interweaving – add amusing touches of individuality. The look of your swim outfit is entirely up to you, but its technology is the fruit of Undercolors research which uses a very high performance, extra-life Lycra.
Military Tribe. Beachwear only, but for the whole family. Bikinis, man-styled Bermuda shorts, crumpled beachwraps, ethereal sarongs, trousers and miniskirts. Showers of hibiscus flowers in camo tones and purple, dark blue and coral. Limitless matching in plain colours and tribal prints. For him, whether he’s a little boy or grown up, Bermuda shorts and shorts display piping, little ships, tiny logos and elastics that make the difference and start a trend.

Photo:Fabrica, F. Mo
Source:press release UNDERCOLORS OF BENETTON

H&M loves Kylie

Photographer: Sölve Sundsbo
Source:press release H&M