UNITED COLORS OF BENETTON AUTUMN/WINTER 2008 CAMPAIGNS

Source:UNITED COLORS OF BENETTON

Benetton Fall Winter 2007 Campaigns

Source:press release Benetton

DRESS YOUR FACE

Dress your face! Not with makeup or a daring piercing or tattoo.

It's the liberation of those valuable, indispensable, “corrective” eyeglasses that, in one or two moves, are transformed into a cult item for trendsetters, to wear and match as you would a sweater, scarf, shirt or coat.

Dress Your Face is an idea resulting from a partnership between Allison and the Benetton Group. Men and women can create their own United Colors of Benetton glasses every day, depending on their look and mood.

The project is as simple as it is clever and fun.

You choose from among six different metal frame designs, each one available in three variations - gold-plated, silver-plated or gun metal gray - with flexible sides and transparent endpieces engraved with the brand's knit stitch logo.
A simple click attaches three types of very light Grilamid covers to the frame:
covering the whole, upper half or just the top.

The covers come in a choice of colors that you would only expect from United Colors of Benetton: solid colors from gaudy to delicate, streaked, shaded, flamed, shiny and opaque tones, with two or three colors used together. And versions for women include applications of minute, sparkling and ultra-feminine Swarovski crystals.

To summarize and at the same time overwhelm you: 18 frames, 87 different covers to create as many pairs of glasses.

The combination game seems endless because it continues from the glasses to the cases, made of hard plastic in six lively colors with contrasting interiors and a compartment reserved for covers, obviously accompanied by assorted cloths.

But there's more. There are colored boxes for the opticians to keep and organize their stock, even on display.
The outside of each box is marked with the model code and cover variations.
Inside, it is divided into compartments to provide fast, easy storage.

And if words are not enough, the advertising campaign – created by photographer David Sims and in perfect Benetton style – speaks volumes. Close-ups of a man and a woman who clearly show that applying a designer’s creative flair to eyewear is child’s play.

Irresistible temptations direct from the optician's shop window for fashionistas and everyone who appreciates a total look from 20/20 and up.

Light. On Second Thoughts, Ultra-Light

UNITED COLORS OF BENETTON SPRING/SUMMER 2007
WOMEN’S COLLECTIONS

Light. On second thoughts, ultra-light.
This adjective best defines the UCB Women collection for the next Spring Summer season.
It’s a question of fabrics and weights. Obviously. But also, and perhaps above all, of content and style, because lightness and freshness is the way of life the collection exudes.
Severity with grace, fuss-free glamour, trendy without exaggeration, natural elegance.

Code Breaking. The rules have changed, but the elegance is the same. White and an urban tennis look achieved through loose frilly blouses and trousers in various lengths; featherweight cabled or ribbed mini pullovers; close-fitting men’s shirts and linear short jackets. The polka-dot dresses or sporty shirtwaisters under trench coats or canvas duffle coats come straight from the VIPs’ enclosure.


Heavenly Creature. A corner of heaven on earth where all is pale and ethereal: puff-skirt dresses swollen by a light breeze, loose silk- or cotton-muslin blouses, crinkly skirts like angel wings, impalpable lacework knits, petal patterns, lace, stripes and light sweatshirts. White and dawn shades.

Suburban Beat. Even the street look takes a softer turn. The compulsory blue and black denim join forces with narrow sailor stripes, flowery muslin tops and bon-ton twinsets. Carefully crumpled asphalt-black blazers and Bermuda shorts are made of madras-style linen. Tattoo embroidery and even tiny lace edging.

Mistaken Identity. Girl soldiers straight from the tailor’s. The army style goes off duty. Regulation safari and bomber jackets, blouses and blazers with high-fashion proportions. Cargo trousers and colonial shorts obey the same orders. Around these are light empire-line dresses, lingerie tops, crumpled-effect knits and jungle patterns.

Update from South America. The summer heats up to a South-American beat. Striped denim, flowers and samba colours, tango black and red, white frills, siesta lace. A South American journey around clothes hangers: petticoat skirts and jazz pants, puff sleeves, layered tops and twirling dresses. For muchachas the world over.

Photography by David Sims & Fabrica, F. Morandin

An irresistible radical chic charmer

UNITED COLORS OF BENETTON SPRING/SUMMER 2007
MEN’S COLLECTIONS

An irresistible radical chic charmer. This is the United Colors of Benetton man next summer: full of charisma and sophistication, obvious elegance and apparent informality. A mixture for discerning souls who shun banality.
Style and mood write the plot for such sophistication, while fabrics, yarns, details and combinations form the soundtrack of this undeniable glamour.

Hamptons. Canons of British elegance in white and mid-grey. Blazers and suits can be worn with a free choice of long or knee-length trousers. Shirts worn with a tie, textured sweaters and tennis shirts to wear with rather more informal windcheaters with a safari jacket-look or an immaculate duffle coat.


The Friday Club. A weekend look for the week in town: dressing down with style. Prince of Wales check jackets and trousers, pinstripes and denim worn with white, blue or classic-stripe shirts. As well as wide-striped knits and three-button vest tops under simple bomber jackets or trench coats.

Time to Shine. Its time for sport and a look halfway between the fans and the players. Polo shirts and rugby stripes – with feminine versions – badge-emblazoned club blazers, trousers from the terraces and game-playing Bermuda shorts. Dressing in layers is a real winner: T-shirt, faded shirt, pullover and, on top of everything, a short canvas jacket. Linen, cotton, gabardine and denim.

Bohemian Spirit. Here today; tomorrow, who knows? And with bags already packed, ready for new horizons. Washed leather jacket, floral shirt and jeans. Or multi-pocket jeans in ticking stripes, an underwear T-shirt and army-green cotton safari jacket. The elements change but the style’s the same: carefully studied sloppiness.

Photography by David Sims & Fabrica, F. Morandin