Saturday, May 3, 2008
Gant(Rugger) Spring/Summer 2008 Campaigns
Loaded with American references, the Rugger range captures the spirit of a coast-to-coast road trip. From relaxed LA styling to bandana prints, western checks, southern workerwear inspirations, and classic east coast symbols – all add character when mixed and matched against a range of denim that is at Rugger’s core. Patched jeans worn with retro-style jacquard knit slipovers and tab collar, striped poplin shirts are typical for this quirky vintage preppy look, while fitted short sleeved shirts contrasted with loose railroad chinos express a play on proportions. Faded brights next to neutrals and heavy washes create that desired ‘favorite garment’ feeling.
Teeming with individuality and a sense of free spirit, the Rugger range presents a west coast take on east coast prep, with a dose of utility wear and vintage inspiration. Working around the theme of ‘a wardrobe of favorites’, khaki and denim uniforms are anything but basic in this range, showing reworked silhouettes and updated treatments. Mixing and matching is the lead styling tip for this fun-filled summer look featuring a floral balloon top or checked volume camisole together with khaki or madras turn-up shorts. A short sleeved track suit jacket, western-style bandana prints and floppy straw hats are other simple ways of working a preppy sensibility with downtown street sense.