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Modern Aesthetics - SIHH2007

AUDEMARS PIGUET
Royal Oak Offshore Alinghi Team Chronograph


BAUME & MERCIER
Rivera XXL Magnum


PARMIGIANI
Kalpagraph Collection


VACHERON CONSTANTIN
The collection Métiers d’Art «Les Masques»

The Salon International de la Haute Horlogerie ended on Saturday April 21st 2007 on a more than positive note, confirming the general trend in Haute Horlogerie. Acknowledged as an outstanding event on the watch scene, the SIHH remains a private and exclusive fair for duly-invited professionals and journalists in the watch sector.

Mirroring overall growth in the branch, the SIHH 2007 drew visitors and business consistent with the prestige and reputation of Haute Horlogerie and its exhibitors. This year the Show welcomed no less than 13,000 visitors from close to 2,500 of the world's finest watch/jewellery points of sale. Theywere joined by some 1,300 international journalists who came to discover the latest creations and collections over the 24,000 square metres of exhibition space.

Alongside the many loyal visitors from Europe, mounting interest from Asia (China, Hong Kong, Korea) and from the United States and Latin America, confirmed the SIHH as an international hub for Haute Horlogerie. The sixteen exhibiting brands each declared themselves highly satisfied with the amount of business carried out there.

Where new trends are played out and talent is revealed, a showcase for technological innovation and creativity, the SIHH 2007 trained the spotlight on mechanical watches, with particular emphasis on the chronograph, and on precious and jewellery watches, illustrated and legitimated by "Fine Watches, a Homage to Women", the 13th exhibition to be staged at the SIHH. Indeed, women's watches are emerging as an increasingly significant reference within Haute Horlogerie.

The next SIHH will be held from April 7th to 12th, 2008 in concordance with Baselworld. Certain watch companies have expressed the wish to join the SIHH, "Cité de la Haute Horlogerie." Their request is contingent on a collegial decision by the exhibiting brands and on the availability of space dictated by peripheral events programmed at GENEVA PALEXPO during this period.

In view of calendar restrictions for Basel and Geneva, the FHH will hold the SIHH 2009 at its most convenient dates. These will be officially confirmed no later than June 2007.

Source:press release SIHH2007(www.hautehorlogerie.org)

The New Goth

Available at www.net-a-porter.com
Fashion Edit：Vance Wood(RAY)

Glamorous

Available at www.net-a-porter.com and www.vivre.com
Fashion Edit：Vance Wood

Fashion-Conscious Men

Source:International Male

DRESS YOUR FACE

Dress your face! Not with makeup or a daring piercing or tattoo.

It's the liberation of those valuable, indispensable, “corrective” eyeglasses that, in one or two moves, are transformed into a cult item for trendsetters, to wear and match as you would a sweater, scarf, shirt or coat.

Dress Your Face is an idea resulting from a partnership between Allison and the Benetton Group. Men and women can create their own United Colors of Benetton glasses every day, depending on their look and mood.

The project is as simple as it is clever and fun.

You choose from among six different metal frame designs, each one available in three variations - gold-plated, silver-plated or gun metal gray - with flexible sides and transparent endpieces engraved with the brand's knit stitch logo.
A simple click attaches three types of very light Grilamid covers to the frame:
covering the whole, upper half or just the top.

The covers come in a choice of colors that you would only expect from United Colors of Benetton: solid colors from gaudy to delicate, streaked, shaded, flamed, shiny and opaque tones, with two or three colors used together. And versions for women include applications of minute, sparkling and ultra-feminine Swarovski crystals.

To summarize and at the same time overwhelm you: 18 frames, 87 different covers to create as many pairs of glasses.

The combination game seems endless because it continues from the glasses to the cases, made of hard plastic in six lively colors with contrasting interiors and a compartment reserved for covers, obviously accompanied by assorted cloths.

But there's more. There are colored boxes for the opticians to keep and organize their stock, even on display.
The outside of each box is marked with the model code and cover variations.
Inside, it is divided into compartments to provide fast, easy storage.

And if words are not enough, the advertising campaign – created by photographer David Sims and in perfect Benetton style – speaks volumes. Close-ups of a man and a woman who clearly show that applying a designer’s creative flair to eyewear is child’s play.

Irresistible temptations direct from the optician's shop window for fashionistas and everyone who appreciates a total look from 20/20 and up.

Bloom Time

Everything's coming up roses-and peonies,lilies,and camelias-this spring.

Fashion Edit by style.com

How to Wear Sunglasses

The definitive manual on finding the best shades for your face.

You probably have a drawerful of discarded eyewear that never quite worked on you. But once you learn how to match the shape of the frames to the shape of your face, your only worry will be finding the time to wear them all.

CREDITS: Sunglasses by Starck Eyes. Shirt by Versace.
Photo: KT Auleta


Round face: Full cheeks and a curved jawline call for frames with a contrasting angular shape. Boxy plastic or metal pairs in a size that won’t overtake your face work equally well—just make sure the corners are slightly rounded, not sharp, or you’ll look like you’re channeling Neo in The Matrix.

CREDITS: From top: Jack Spade. Paul Smith. Ermenegildo Zegna. Ray-Ban. Prada Linea Rosa. Repûblica.
Photo: Greg Broom


CREDITS: Sunglasses by Dior Homme by Hedi Slimane. Towel by Frette. Necklace by David Yurman.
Photo: KT Auleta


Triangular face: If you have a broad forehead and a narrow chin, choose sunglasses that mimic your bone structure. Light metal frames that are wider on the top than on the bottom, like aviators, are ideal. Gradient lenses will enhance the flattering effect—boldly tinted ones will not.

CREDITS: From top: Morgenthal-Frederics. Dolce & Gabbana. Oliver Peoples. Yves Saint Laurent. Burberry. Valentino.
Photo: Greg Broom


CREDITS: Sunglasses by Gucci. T-shirt by Polo by Ralph Lauren.
Photo: KT Auleta


Oval face: If your visage is long and lean, opt for frames that accentuate its width. Heavy plastic wraparounds and sunglasses with oversize, geometric lenses are on the list of styles that balance oblong features nicely. To be avoided at all costs: delicate, John Lennon–style frames.

CREDITS: From top: Dior Homme by Hedi Slimane. Sean John. Persol. Louis Vuitton. Calvin Klein. John Varvatos.
Photo: Greg Broom

Portraits by KT Auleta; Still lifes by Greg Broom(men.style.com)