Ray Of Light

Sunday, June 1, 2008

LIVE FAST BUY QUICK DIESEL MEN'S COLLECTION

T's & SHIRTS

THAIRA-R
EUR 35,00
hort sleeves
Jersey
Logo print
100% Cotton

TOSLEV
$ 60.00
Tops
Jersey
Detailed print
Striped detailing
42% Viscose, 33% Flax, 25% Cotton

TULLYO
$ 50.00
T-Shirt
Jersey
Detailed print
Logo details
100% Cotton

SENTIS
$ 120.00
Shirts
Cloth
Three pockets
Snap button closing
Embroidery
Striped detailing
Flashes
Color Refers to Stripes
100% Cotton

SEBENKE
$ 120.00
Shirts
Cloth
Button-down collar
Button closing
Striped detailing
99% Cotton, 1% Other Fibres

TANNLEY
EUR 280,00
Long sleeves
Light-weight knit
Detailed print
100% Cashmere

JEANS & PANTS

ZATHAN 71J
EUR 190,00
Regular Slim
Denim cotton
Wrinkled fabric
Belt loops
Hidden buttons
Five pockets
Bootleg cut
Rear logo
Slashed detailing
Contrasting applications
Fitting: Regular Slim
100% Cotton

SAFADO 71J
EUR 190,00
Slim
Denim cotton
Belt loops
Hidden buttons
Multipockets
Slashed detailing
Rear logo
Fitting: Slim
100% Cotton

PHATANAZ
EUR 110,00
Pants
Gabardine
Belt loops
Button, zip fly closure
Five pockets
Straight leg cut
Detailed print
99% Cotton, 1% Elastane
Width at end: 18,5 Cm

PEPPISHORT
EUR 110,00
Pants
Fleece
Hidden buttons
Four pockets
Contrasting applications
Half-belt
Rear logo
100% Cotton

PLASK RFV
EUR 110,00
Short Pants
Hidden buttons
Four pockets
Detailed print
Rear logo
100% Cotton

ACCESSORIES

MIRKO
EUR 85,00
Zip closure
External pockets
Internal zip pocket
Adjustable shoulder straps
Detailed print
Contrasting applications
Shoulder bags
100% Polyester
Depth: 17,5 Cm
Height: 41,0 Cm
Width: 56,0 Cm

ARAKI
EUR 80,00
Zip closure
Internal zip pocket
Contrasting straps
Shoulder bags
Detailed logo print
100% Polietilenica
Depth: 15,0 Cm
Height: 50,0 Cm
Length of strap: 75,0 Cm
Width: 45,0 Cm

HELMUT
EUR 190,00
Zip closure
Internal zip pocket
Dual straps
Shoulder bags
Detailed logo print
Embroidered detailing
100% Pig leather
Depth: 18,0 Cm
Height: 50,0 Cm
Length of strap: 80,0 Cm
Width: 62,0 Cm

RICHINDY
EUR 150,00
Metallic buckle closure
Embossed logo detailing
100% Leather

STUDSPRAY
$ 350.00
Metallic buckle closure
Contrasting applications
Detailed logo application
Aged-looking leather
100% Leather
Height: 5,0 Cm

Source:DIESEL

LIVE EVEN FASTER! DIESEL SPRING/SUMMER ‘08 ADVERTISING CAMPAIGN

Don’t lose time pondering, reflecting, go faster for Heaven’s sake!

Instant, disposable and forgettable, nothing is really worth waiting for and doing stuff fast you can do even more.

So get it done and move on!

Diesel’s new campaign pictures living in a world where time is short. Very short.

Ever faster food, instant coffee, time-bending narcotics, missiles, speed-dating, clones, instant messaging, Intel chips, money rich, time poor – 21st century living is the ultimate acceleration of everything.

With astringent (but entertaining) social comment, Diesel’s new campaign evokes the ultimate fast-forward world: Diesel people, unaware of their own absurdity, turbo-process everyday tasks at the speed of light, seemingly oblivious to the extreme nature of their behaviour.

Shot in Los Angeles by Laurie Bartley and styled by Cher Coulter, the ‘Live Fast’ campaign was devised by Wilbert Das and his Diesel Creative Team in conjunction with French advertising agency, ‘Marcel’.

Is this the right way to live? The new campaign poses this question by assaulting us with the spectacle of the absurd. Diesel creates a crazy fairground mirror in which consumers can look at their own distorted reflections and have a good laugh at themselves.

Source:DIESEL

Monday, May 19, 2008

TARO HORIUCHI … MORE THAN A DESIGNER!

The Japanese talent, winner of the Diesel Award at ITS#SIX,
is now ready to present his capsule collection in Diesel stores worldwide

Born in Tokyo, driven by an incredible passion for art and only 25 years old: introducing Taro Horiuchi, an upcoming fashion designer who has won the coveted opportunity to step into the fashion world through the Diesel Award at ITS – the international creative platform supporting new talents, an annual event held in Trieste, Italy. As part of his prize, Taro worked with the Diesel Creative Team, an international group of over 40 designers, in order to develop his own collection which will be produced and distributed by Diesel.

Commenting about his experience, Taro said: “It was the first time I had the chance to work in a real team: the Diesel Creative Team is a fast, involving, fascinating environment where I was able to learn techniques and breath creativity.”

Taro’s eclectic personality and interests derive directly from his cosmopolitan experience. He spent his formative years between Asia and Europe with his art dealer father, who introduced him to a world where Greek statues, Egyptian sculptures and Indian paintings were everyday companions. His main inspirations today are Buddhism, African primitive religions, tattoos and colours, with a special interest in the Nazca lines (the Peruvian geoglyphs) in which he has discovered inspiring futuristic geometric forms.

He has applied all these aspects to his collection “Ancient Plastic” with the use of tailoring techniques as well as the addition of layers of transparent fabrics in different colours. Essential, clean lines and basic pieces belong to a “sacred” interpretation of clothing, where men and women collide to express the uniqueness of human beings when facing God.

From March 2008, Taro’s collection will be available in Diesel flagship stores around the world - Milan, Paris, Berlin, New York, Tokyo, Osaka, London and Brussels to name but a few - featuring the designer’s name on the label and attracting attention from media as well as top international fashion houses and buyers.

Source:DIESEL